How to Calculate Your Meesho Listing Price

What it is

• Your listing price is the price you enter on Meesho for a product.
• It has to cover your product cost, packaging, ads and returns, and still leave you the margin you want after GST.

Steps

1. Work out your cost of goods: product cost + packaging.
2. Decide your margin: the profit you want on each order, in rupees.
3. Add your ads cost per order: your monthly Meesho ads spend divided by your orders that month.
4. Add your returns cost per order: your average return and RTO cost, spread across all orders.
5. Add promotions: the % discount you plan to offer, if any.
6. Add GST: your product's GST rate. Check it with your CA.

Worked example

Example numbers only.

• Product cost ₹120 + packaging ₹10 = cost of goods ₹130.
• Margin ₹50 → amount you want in your bank ₹180.
• Ads ₹15 + returns ₹20 → gross total ₹215.
• No promotions, GST 5% → listing price ₹225.75.

Shipping on Meesho

• On Meesho, you enter the price you want to receive. Meesho adds shipping when it lists the product for buyers.
• So you don't add shipping to your Meesho price yourself.

Tips

• Price for your real return rate, not a guess. Returns & Cancellations in Ecommerce Tools shows how often each product comes back.
• Customer returns cost more than RTO on Meesho. Meesho charges return shipping on customer returns, not on RTO. See our guide RTO vs Customer Return.
• TCS (0.5%) and TDS (0.1%) are deducted from your payments, but you can claim them back against your own GST and income tax.

Questions